greg lamrock

what I do.

With a career that has spanned more than twenty years, I've brought my distinct commercially viewpoint everywhere I've gone. I enjoy taking things apart, seeing how they work, and putting them together, better.

design thinking

Design thinking has one goal: to understand and solve a problem for its consumer, through empathy, ideation, prototyping and testing.

UX/UI designer

Identify the user, research, design, prototype and iterate. My purpose is to make a product useful, usable and delightful for the intended user.

strategic designer

Balance business objectives, problem solving, and consumer acceptance to achieve commercially profitable outcomes.

creative

Being a creative is tricky business. I apply lateral thinking to the creation and exploration of new ideas and innovations.

what I've done.

Taphouse Group - taphousegroup.com.au

The strategy was to consolidate the online presence of the Taphouse Hospitality Group. From over 10 CMS systems & sites into the one online experience.

⚬ Created initial project scope and managed team of designers and developers.
⚬ UX and UI lead: created rapid prototypes, wireframes and mockups for client approvals.
⚬ Provided the interface between development team and client.

Foxtel - foxtelmovies.com.au, showcase.com.au, channelv.com.au

I worked closely with the movies and music executives to develop their online activity including website, content, social, plus interactive applications for over 9 years up to 2015.

⚬ Worked closely with executives to define business requirements, detailed development documentation including functional requirements, site maps, process flows & page schematics.
⚬ Lead UX/UI for responsive mobile-optimised application, producing all major deliverables.
⚬ Managed and mentored team of designers and developers.

merivale.com.au - marchintomerivale.com.au

Hospitality users and restaurateurs want an easy way to access an up-to-date menu. I built a team to consolidate the online experience of over 40 individual venues into one online application. Since the launch of merivale.com.au I have built many of Merivale’s online applications including rewards, gift cards, corporate event management tool and bookings.

⚬ Worked closely with executives to define business requirements.
⚬ Lead team of UX/UI front-end designers and developers.
⚬ Lead UX and UI created rapid prototypes, wireframes and mockups (low and high fidelity) for client approvals.
⚬ Maintained excellent rapport with executives and department managers.
⚬ Worked simultaneously on multiple tasks while dealing with changing priorities; always maintained a strong sense of accountability and ability to meet deadlines.

Industrie Clothing - industrie.com.au

Being asked to build the industrie clothing store as a keen customer made the job easier. But the closely watched fashion brand needed a clean and cutting edge online experience. Working with the executive team through many prototypes we designed a clean and easy to use interface.

⚬ Lead UX/UI, producing all major deliverables for 6 years up to 2016.
⚬ Acted as user advocate, underwent user persona research and user demographic understanding.
⚬ Deliverables included detailed integration with internal stock control software.

Foxtel - Cloudstreet Mini-Series

The award-winning classic Australian novel produced as a miniseries for Foxtel. The 12-month project included content, conceptual visuals, experience design strategy, as well as a unique online education portal for yr 12 students studying the novel. I headed up the team to produce all the major deliverables - winning several industry awards.

⚬ Lead UI/UX and creative work with design team producing all major deliverables.
⚬ Detailed documentation including all functional requirements, site maps and prototypes.
⚬ Collaborated with education writers in the entire design process.

ANZ Wet n Wise - water safety educational application

An education program designed for pre and primary school students to learn about water safety. The strategy was to produce game like interactive elements making education engaging and fun. Funded by ANZ with the support of the Royal Life Saving Society.

⚬ Created initial scope of project, defining business requirements, detailed development documentation including functional requirements, site maps, process flows, page schematics, wire framing, storyboards, prototypes and mockups.
⚬ Lead UX/UI team of 8+ designers and producers.

Have-A-Lend - Keep track of your lent stuff - Mobile iOS App

An iOS app for you to keep track of your stuff you lend to mates. The app also put a value on the lent items in terms of beer/alcohol. Other app’s I’ve worked on include Coffee Re-Brew, Mobile Movie Guide, Foxtel Movies mobile TV guide.

⚬ Part of the conceptual team and lead the innovation and design thinking strategy.
⚬ Part of the pitch team and responsible for the experience strategy and design of the iOS app.